Product Thinking

Todd Lash, Oakland CA 510.301.2501


Storytelling, product strategy, management and development.

Cultivating innovation at all levels; business models, market category creation, new product development and life-cycle management, strategic alliances, growth hacking, social and marketing ops.


  • Blockchains & NFTs

  • Digital Brand Management and Planning
  • Storyboards, UX, Wireframes, CSS
  • Requirements Planning and Design
  • Team Building and Development
  • Social Strategy, Engagement, and Metrics
  • Public relations management

  • Digital Content and Thought Leadership
  • Marketing Ops

  • Product Strategy & Strategic Alliances
  • Product Lifecycle Management
  • Competitive Positioning and Analysis
  • Product Launch, PR, Advertising, Promotion
  • Competitive Positioning and Analysis
  • SEO, SEM, and Marketing Automation
  • Wordpress, Drupal, Magento Site Builder



Digital strategy consultant and trusted advisor providing product design and development strategy, user experience design, application and web development, SEO, SEM and analytics.

  • StubHub; Innovation product owner to develop Blockchain ticketing POC, commercialization of Chatbot and created partnerships and joint research projects with Microsoft/skype and Facebook.
  • Walmart; decentralized digital strategy/advisory for next gen ecommerce marketplace.
  • Metrograph; developed digital streaming and ecommerce platform for subscription video programming.
  • Silicon Valley Bank; created community platform, redesigned global website, hired to build digital marketing team.
  • SparkPR; web strategy and development, CRM and marketing automation
  •,,; SMB ecommerce, digital marketing,
  • Focus@Will; Audio streaming SaaS with recurring billing, affiliate program.

Some additional examples

Oakland, CA

Accountable for global digital design, operations, content creation, delivery, and team development.

  • Developed Center of Excellence for digital communications, coordinating requirements and deliveries for sales, support, and product groups with legal, compliance, and privacy.
  • Established web, email, and social analytics platforms, hired and managed an internal team of 8.
  • Created mobile web content platform responsible for 9% overall traffic.
  • Designed UK website (and regulatory aspects) for European Launch
  • Rebranded website in 45 days, ahead of schedule, redesigned and re-launched intranet.
  • Created secure “databank” for LPs to electronically access quarterly updates and communications (for SVB Capital).
  • Developed private online communities and micro-sites for teams to better engage clients.
  • Created interactive video training that reduced call volumes and increased engagement.

Santa Clara, Palo Alto, San Francisco

Established the first digital marketing group bringing web, email, and social together.

  • Designed and implemented web2.0 website in six months and under budget.
  • Established first social media program, a Fortune Magazine “Social Media Star.”
  • Hands-on experience with Content Management Systems, CSS, jQuery.

Santa Clara, Palo Alto, San Francisco

Developed Personal Health Record (PHR) product line for new consumer health venture.

  • Negotiated, developed and delivered first PHR with integrated insurance plan data.
  • Designed and delivered online Personal Health Expense Manager.
  • Conducted due diligence and evaluated partners and potential acquisitions.

Washington, DC

Acquired by Revolution Health Group LLC.

Established new company to deliver Medical Expense Management software to consumers.

  • Developed and filed patent, designed product, featured in Esther Dyson’s Release 1.0.
  • Recruited team, board, advisors, raised seed capital, and conducted market research.
  • Negotiated and managed acquisition and transition to acquirer as an executive.

Oakland, CA

Managed all aspects of marketing, channel and technology partners, and referral network for socially responsible advocacy network.

  • Negotiated, closed, and delivered online fundraising agreements with PBS and NPR.
  • Redesigned print and digital marketing collateral, website, email, and produced events.
  • Established PR practice that featured CEO as conference speaker and thought leader.

Oakland, CA

Created advertising and ecommerce interactive TV services company.

  • Launched first ever internet based ecommerce over TV, over 50 news articles published.
  • Red Herring top 10 new media company and Western Cable “Killer App Award” winner.
  • Generated first $100k of revenue by negotiating deals with Microsoft, Liberate, OpenTV.
  • Active industry association board member and author of six interactive TV patents.

San Francisco, CA

Managed emerging internet standards based platform that eventually became

  • Developed requirements and managed delivery of ecommerce, web authoring, and browser for Global Network Navigator; 4th largest U.S. ISP until folded into
  • Designed and delivered one of the first web banner advertisement and management systems.

Dulles, VA


Bachelor of Arts, Philosophy, University of Michigan


Advisory Board Member – UCSF Department of Psychiatry (Young Adult and Family Center)

Founding Board Member – East Bay School for Boys