Accountable for global digital design, operations, content creation, delivery, and team development.
- Developed Center of Excellence for digital communications, coordinating requirements and deliveries for sales, support, and product groups with legal, compliance, and privacy.
- Established web, email, and social analytics platforms, hired and managed an internal team of 8.
- Created mobile web content platform responsible for 9% overall traffic.
- Designed UK website (and regulatory aspects) for European Launch
- Rebranded website in 45 days, ahead of schedule, redesigned and re-launched intranet.
- Created secure “databank” for LPs to electronically access quarterly updates and communications (for SVB Capital).
- Developed private online communities and micro-sites for teams to better engage clients.
- Created interactive video training that reduced call volumes and increased engagement.
Santa Clara, Palo Alto, San Francisco